The Gesamtverband der Werbeartikel-Wirtschaft e.V. (GWW for short) has been conducting research in recent years (2011, 2013) and in 2017 on the popularity and scope of promotional products. The result was not new, in fact it only confirmed the trend of recent years: The German population loves gifts – especially if they are both free and completely relaxed. Whether pens, shopping chips or notepads, about 91 percent of respondents said they own these and other giveaways and, for the most part, even use them for more than a year. Obviously, it is obvious that companies want to take advantage of this fact and look for new customers with these advertising materials. However, it is not just quality that is important here, now as much importance is attached to sustainability.
Promotional items – is that good or can it go away?
Of course, there are many freebies whose meaning is not always immediately apparent. Of course, the question arises for one or the other, whether, for example, it really should have been a plastic flower. Nonetheless, promotional items are becoming increasingly popular as long as they meet the following criteria:
1. They should be high quality. Nobody finds items that break after a single use.
2. You must provide the customer with added value or benefit. Back to the example with the plastic flower: You may like it, but most will not do it. Unnecessary gifts are thrown out money.
3. Sustainability is the keyword! More and more consumers are not only sustainable materials, but also fair working conditions in the production very important!
As they say? If the customer is satisfied, then so is the company. What this statistic clearly shows:
So, if you’re wondering who the giveaways are for, you’ll find the answer here: for both the consumer and the company. Because consumers get an article that they can use in the long term. The manufacturer, however, can with a positive feedback count, which will certainly bring some new customers.
The advantages of give-aways are obvious:
|Advantages for customers
||Benefits for companies
||• Customer loyalty
||• Promotion of awareness
|• From simple to luxurious
||• Remain longer in the memory of potential new customers through longevity and frequent use
|• Unlike banner ads on the Internet, TV ads or spam emails, these products are not “annoying”.
||• Communicate the message of the company
|• Offer added value
||• Are attentions both for existing customers and for business partners
Sustaining the ravages of time with sustainability
More and more people, it is important that the gifts are sustainable articles. This is completely understandable, considering that more and more garbage pollutes not only the soil, but also the oceans. Only materials like plastic take over 450 years before they decompose by themselves. Companies therefore have a role model and should refrain from absolute cheap products. For the sake of the environment, promotional products made from renewable raw materials should be used. And it’s not hard to produce sustainable giveaways. Specialists like Reidinger For example, you do not make your colored pencils from plastic, but from wood. They have made it their mission to leave a positive footprint. Also cotton or reusable bags or tote Bags Recycled PET bottles are absolutely trendy. Even shopping chips are no longer made of plastic, but of wood.
These are the most popular freebies
Companies in particular swear by so-called “litter articles” because they can not only be produced cost-effectively, but also in large quantities. They are just as well suited for trade fair appearances, at a company stand on the street as a small gift in the stationary trade. The good thing about litter articles is that on the one hand they can be distributed individually, but on the other hand they represent a good supplement in goody bags.
|These gifts are scattered goods
||Advantages at a glance
|• pencils and colored pencils, ballpoint pens
• Shopping Chips
• Bottle opener
• Gift cards
|• Very popular with consumers
• Great coverage
• Producible in large quantities
• Promotional Image
• High memorability
Especially writing utensils, shopping chips and notebooks enjoy great popularity with customers and are very popular at events.
In addition to the classics of promotional items, there are always more unusual giveaways, with which companies want to score with consumers. More and more often, companies are choosing industry-specific gifts that should reflect their business even more clearly. But also topic-specific articles are often used. So there was a time when blood donation from the German Red Cross stickers or a ball in drop form. The electronics industry uses protective films or cases for smartphones or power banks to turn existing customers into existing customers.
First Aid Kits
Protective cover for the smartphone
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